Minimum Investment : 10 Lakh
Cafe RT is a private limited company who is developing India’s first OTT platform for education (AAGAM-WATCH LEARN APPLY).
The company focuses on connecting millions of offline/freelancing teachers, coaching institutes, and organisations on the single platform to help them go online with their service.
Problem or Opportunity
● Poverty & High fees
● High probability of Ed-tech tycoons disrupting the market of local players.
● Gap between industry required education, and education given.
● Watch: Web-Series, Sci-fi movies, and documentaries of applications (practical) of concepts learnt in books.
● Learn: Connect local players on the platform from where they can teach their students using our virtual classroom
● Apply: The most important section of the platform where students can give exams, mock tests, and apply for certified courses, internships, and jobs.
● Learn section of the platform live (with one of the best virtual classrooms in India).
● Apply section in testing mode (Should be live on August 13).
● Developing the watch section (Tech and scripts, and production teams are ready).
● More than 7 coaching classes (31 franchises/ coaching centers) already collaborated/registered with the company.
● More than 11 best freelancing teachers have already registered.
● 136 students using the platform currently.
● 6,700 students start using the platform from August 2nd week (for the new academic year)
● Edtech users (both paid and free unique users) in K-12, and the post K-12 segment have seen an increase, with the user base doubling from 45 million to 90 million.
● Increment of 50% in time spent which has gone up from 60 mins to 90 mins.
● Increment of 40% in willingness to pay and a massive 83% jump in the paid user base.
● Online education offerings across classes 1 to 12 are projected to increase 6.3 times by 2022 to create a $1.7 billion market.
Direct competitor :
# Google meet
# Jio meet
# WebEx meetings
USP or Advantages
Watch Learn Apply cycle
Content (and teachers) available in Vernacular Languages.
Short term target
Launch Watch section to complete the cycle of Watch, Learn, and Apply.
Improve the technology which company is currently using.